Our Story
At YETI Cooler, creating experiences is just as important to us as creating things. Roy and Ryan Seiders founded YETI in 2006 as a result of their love of the great outdoors and their dissatisfaction with the flimsy, unreliable coolers that couldn’t survive the rigors of an active lifestyle. Our goal was straightforward but ambitious: to create the cooler that, in a perfect world, we would use every day.
In the present day, YETI Coolers are very closely associated with performance and durability. Our soft coolers, drinkware, bags, and other accessories continue to revolutionize how people enjoy the outdoors, while our renowned Tundra® hard coolers set the bar for ice retention and durability.
Built for the Wild™
Our guiding principles are simple: never skimp on quality, always design for longevity. Our goods are made to last—whether it’s a backyard cookout or an expedition into the backcountry. “Built for the WildTM” is a pledge to the dependability and durability of every product bearing the YETI name, not just a catchphrase.
A Community of Communities
YETI is a community rather than just a brand. Outdoor lovers everywhere have embraced our gear, from hunters to hikers, anglers to adventurers. We’re honored to stand with a varied range of ambassadors who share our passion for the outdoors and our never-give-up attitude.
Sustainability and Responsibility
Our commitment to the natural world is reflected in our environmental duty. To make sure that our actions have a good impact on the locations we care about, we are actively striving toward sustainability. Because of our dedication to quality, we produce goods that last for generations, cutting down on waste and the need for replacements.
Join Our Journey
The YETI narrative is never complete. We cordially invite you to celebrate with us the spirit of adventure and the never-give-up quest of the unbreakable.